11.7.2021 | Snapchat has established a new deal with Universal Music Group (UMG)
Snapchat has established a new deal with Universal Music Group (UMG), which will enable Snap users to add song clips from UMG artists via its in-app Sounds library.
In addition, Snapchat’s also looking to add curated playlists within its Sounds options which will make it easier for Snapchatters to find audio content for their Snaps.
At launch, Snapchat offered audio clips from Warner and Sony artists, and now, it will also add Universal’s roster into that mix. UMG artists include Lady Gaga, Rihanna, and 50 Cent, among many others.