Google fights spam, offers the possibility of verified emails

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15.8.2020 | Google fights spam, offers the possibility of verified emails

Spam accounts for 54% of all emails.

It is no wonder, then, that email client providers are trying to combat it. Google has now come up with a new security tweak.

Google has announced that it is introducing a new feature to help protect users' sensitive information and combat spam. It now supports BIMI (Brand Indicators for Message Identification), a system through which you can verify the identity of companies and their logos.

Businesses will need to ask Google to verify and work with Google to obtain the necessary information. Gmail users will then see verification information as they browse their mail.

Instead of the avatar next to the sender's name, in which you often see a question mark or letter, you will find the logo of the company from which the e-mail came.

The novelty is still in the testing phase and is only displayed at a few companies -  LinkedIn, Yahoo, AOL, Fastmail, Twilio SendGrid, Validity and Vailmail.

At the end of the pilot phase, a verification system is likely to be operational, in which individual companies will be able to register. And you can easily tell if an email is being sent to you by a fraud.



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