Facebook, which also owns Instagram announced their plans for an Instagram for under-13s and said it would be “managed by parents.”

"Kids are already online, and want to connect with their family and friends, have fun, and learn. We want to help them do that in a safe and age-appropriate way, and find practical solutions to the ongoing industry problem of kids lying about their age to access apps," the social media giant told the BBC.

"We agree that any experience we develop must prioritize their safety and privacy, and we will consult with experts in child development, child safety and mental health, and privacy advocates to inform it. We also won't show ads in any Instagram experience we develop for people under the age of 13."

However, a group of public health advocates from around the world wants Facebook to scrap its plans to launch a version of Instagram for children. A letter from the Campaign for a Commercial-free Childhood, signed by 99 groups and individuals, claims the "image-obsessed" platform is dangerous for children's health and privacy.