As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app.

As explained by TikTok: "From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform."

Given this, a lot more brands will no doubt be looking to expand their digital marketing efforts to the short-form video app in the New Year, and this new resource provides more pointers on how to do just that.