6.7.2020 | The average duration of phone administration after coronavirus increased to 3.5 years
The mobile phone replacement interval in 2015 was still 2-2.5 years.
However, due to coronavirus, users have changed their priorities and will use their smartphones longer than before. Manufacturers will probably not like the longer interval of mobile phone replacement. However, according to the research company Strategy Analytics, about 107 million smartphones will be sold in Western Europe this year, which is a fifth less than last year.
In 2019, 136 million were sold and the replacement period was less than 3 years. Now it is said to be extended to 3.5 years.
However, the reason is not only a pandemic, but also little innovation, sufficient performance of existing mobile phones and rising prices of new devices.
In addition, in Europe, operators are slowly abandoning subsidies for the purchase of new phones, and the slow launch of 5G networks is not helping.