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According to a report from Engadget – PayPal is in late-stage talks to acquire Pinterest. The payments company made a $45 billion offer on Wednesday to buy the social network.
At first glance, PayPal’s interest in Pinterest may seem like a head-scratcher, but an acquisition could help the company gain a foothold in the growing social commerce space. That’s an area where Pinterest has been an active player since 2015. In a way, Pinterest is also a safe purchase.
It’s also worth pointing out PayPal has spent much of the past year and a half expanding outside of its traditional wheelhouse. For instance, it recently spent $2.7 billion to solidify its presence in the buy-now-pay-later space and has gotten into cryptocurrency trading in a big way.
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