The iPhone 13 series is a huge success for Apple and it has been selling quite well. For the Chinese e-retailers, most profits on "Singles Day" sales were part of luxury goods, including the iPhone.

According to JD.com, it sold iPhones worth 100 million yuan which translates to $15.64 million in just two seconds. While the numbers are astonishing, the retailer did not mention what models of the iPhone were sold.

The demand for the new iPhone 13 models is immense and the Chinese e-retailers are a witness as their websites caved due to the high demand. Out of the 5 million pre-orders, JD.com scored more than 3 million. On the "Singles Day" and "Double 11" sales, JD.com and Alibaba recorded $139 billion in sales and set a new mark.