The video streaming giant – Netflix has raised the price of its three streaming plans by $1, $1.50 and $2 for subscribers in the US and Canada.

Now, a Basic plan costs $9.99, the Standard plan costs $15.49, and the Premium plan (which includes 4K) costs 19.99. All plans still all include unlimited TV shows, movies, and mobile games.

“We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” a Netflix spokesperson told Reuters. "We're updating our prices so that we can continue to offer a wide variety of quality entertainment options. As always we offer a range of plans so members can pick a price that works for their budget," the spokesperson added.