Google is one of the world’s largest ads seller and owner of the most famous web browser named Chrome. Currently it had been making efforts similar to other browser providers by eliminating third-party cookies.

The Competition and Markets Authority said in January that Google's plan to remove the cookies - which would effectively share less information with advertisers could have a "significant impact" on the advertising market and news websites.

One group of marketers opposed to the idea claims that Google will gain an advantage by eliminating such cookies, because it has other ways of obtaining personal information from users.However, Google has promised not to develop any new way of tracking individual users for adverts once it phases out its current method.