Google is cutting Play Store service fees for more developers. The company currently charges a 30 percent commission for the first 12 months of a recurring subscription, which drops to 15 percent after the first year.

Starting on January 1st, Google will lower the service fee to 15 percent from day one. The company said it’s making the change because developers say “customer churn makes it challenging for subscription businesses to benefit from that reduced rate.”

Elsewhere, fees for music streaming apps and e-book will be as low as 10 percent. “The new rates recognize industry economics of media content verticals and make Google Play work better for developers and the communities of artists, musicians and authors they represent,” Sameer Samat, vice president of product management for Android and Google Play, wrote in a blog post.