29.6.2021 | Facebook is Launching Initial Testing of Ads in VR Environment
Facebook sees VR as the next stage in social connection, providing more immersive, engaging ways for users to connect, collaborate and engage in an entirely simulated environment.
But in order to fuel the growth of VR, Facebook also needs a clear strategy for monetization. Building this new platform takes significant investment, and Facebook needs to factor that in.
Which is why, even at this early stage, Facebook is already exploring ads in VR worlds, and is now moving into live testing of such, in a limited capacity.