AT&T and Discovery are normally foes in the media world, but they might soon forge an alliance to stand a better chance in streaming.

Bloomberg sources claim the two companies are in talks to "combine content assets" and give themselves a better chance at competing with the likes of Disney+ and Netflix.

A content union between AT&T and Discovery would be unusual, but could make sense given the streaming media landscape. Although HBO Max is growing faster than expected, it's still eclipsed by incumbents like Netflix.

Any mutual sharing would help Discovery, too. As of currently, the details for this cooperation are not available. We will have to wait for a while to see if it will come true in the near future.