11.8.2022 | Apple is planning to put ads right in the App Store’s Today tab
Apple is planning to show ads in the App Store’s Today tab and on individual app pages, according to MacRumors, 9to5Mac, and AppleInsider.
The two new ad placements will expand upon the ads you can already see in the App Store’s search tab and in search results.
Apple first started showing ads in App Store search results in 2016 and began asking users for their permission to enable Personalized Ads in September. The new ad spots indicate that Apple is exploring new ways to make money from the App Store and that ads could become a more important pillar for the company as it continues to grow its services business.